About Us

The Lifestyle Brand

Founded 2012

Founded by cyclists for cyclists, Neon Velo “VELO”, are a London based sports and lifestyle apparel brand forged from miles earned on the world’s most iconic roads. Our passion is adventure, style and performance. Our ethos is to follow the road less travelled. Our motivation is to stand out from the crowd. Our belief is that life should be a lifestyle.

We believe a flexible approach geared towards having direct control of production adds the greatest value in pursuit of ever increasing quality. The promotion of a responsible supply chain is a fundamental part of our ethos and there cannot be long term growth if responsibility and respect for the environment is lacking.